• “courage is the father of success.”

  • “He who does not look ahead always remains behind.”

  • “Those who train themselves in wisdom cultivate true courage.”

  • “One man with courage is a majority.”

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Media Planning Basics

Media Planning Basics – 2 Days

Who would benefit?

  • Any student who is looking to build a career in the advertising industry and believes that their high level of numeracy, coupled with their creativity, can be put to good use.
  • Anyone who is currently a media buyer and who is looking to move into planning.
  • Anyone who is currently a planner but is looking to grow their planning skills
  • Any marketer, who is looking to grow their media knowledge and grow their data planning or negotiation skills

What does the couse cover?

  • An Introduction to Media Planning - 55 Mins
    • Terminology
    • Macro and Micro Decisions / The integrated media plan
    • The Media Square
    • Coverage and Frequency
    • Cost Efficiency
    • The role of the media planner
  • How to work with clients – 55 Mins
    • How are clients structured and what are the measured on?
    • Understanding how clients brief
    • How do clients evaluate creative work
    • What do clients want from an Agency?
  • Understanding your consumer – 35 Mins
    • Key consumer Terms and Concepts
    • Marketing and Consumer Behaviour
    • The Consumer Journey
  • Print Planning – 20 Mins
    • Magazines and Press Introduction
    • Print as part of the media mix
    • Tactics
    • Terminology
    • Developing and Effective Print Plan
    • Using Print with other Media
  • OOH Planning – 45 Mins
    • What is OOH Media
    • 10 ways to use OOH
    • Tactics and Planning Effectively
    • Using OOH with other Media
  • TV Planning – 45 Mins
    • TV Landscape in the Region and context
    • Adspend Trends
    • Digital TV and Migration
    • Measuring the TV Audience locally vs global trends.
    • Jargon and Maths
    • TV Planning
    • Post Campaign Analytics
    • Using TV with other Media
  • Radio Planning – 45 Mins
    • Why is radio unique
    • The regional landscape
    • Radio Audience Measurement locally and globally
    • Developing an effective radio plan
    • How to develop an effective radio brief
    • Using radio with other media
    • Sponsorships, branded content and promotions
  • Digital Planning – 60 Mins
    • What is Digital Media?
    • Email Marketing
    • Search marketing
    • Blogging and Podcasting
    • Programmatic
    • Mobile
    • Social Media
    • Viral
    • Affiliate marketing
    • Planning and Tracking
  • Managing a Budget and Investment – 55 Mins
    • The Buying Brief
    • Media Implementation
    • Media buying process
  • Negotiation Techniques and Benchmarks – 55 Mins
    • Dealing with media owners
    • Negotiation tactics
    • Delivering value to clients
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