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Training | Maxim Festival | Inspire | Educate | Reward  
 
  • “courage is the father of success.”

  • “He who does not look ahead always remains behind.”

  • “Those who train themselves in wisdom cultivate true courage.”

  • “One man with courage is a majority.”

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Digital 101

DIGITAL 101 – 2 Days

Who would benefit?

  • Any student who is looking to build a career in the advertising industry and believes that digital media will play a vital role in future of the industry.
  • Anyone who is currently a media planner, digital strategist or brand strategist and who is looking to boost their understanding of digital media.
  • Anyone who is currently a digital planner and is looking to grow their planning skills
  • Any marketer, who is looking to grow their digital media knowledge
  • Any creative who is looking for a better understanding of how to use digital media as part of a campaign

What does the course cover?

  • An Introduction to Digital Media – 55 Mins
    • What is digital?
    • Why is it relevant to all consumers?
    • What is globalisation?
    • What is Convergence?
    • Terminology
    • What is Bought Owned and Earned Media?
  • Who are the key media owners? – 35 Mins
    • Global Media Owners and why they are relevant
    • Regional Media Owners
    • Trends watch
  • Bought Media - 25 Mins
    • What is Bought Media
    • Why is it Important in the Digital Media Mix
    • Overview of how to plan it, buy it and measure it
  • Earned Media – 25 Mins
    • What is Earned Media
    • Why is it Important in the Digital Media Mix
    • Overview of how to plan it, buy it and measure it
  • Owned Media - 25 Mins
    • What is Owned Media
    • Why is it Important in the Digital Media Mix
    • Overview of how to plan it, buy it and measure it
  • Mobile – 55 Mins
    • What is Mobile Media?
    • What is MOOH and Social Mobile
    • What are the most successful mobile marketers up to?
    • What are the biggest mobile platforms available in Africa?
    • What’s next technology wise?
    • How to plan and effective mobile campaign.
    • Creative and Mobile
  • Search and Performance Media – 35 Mins
    • What is Search?
    • Terminology and different areas of search
    • What is Performance Media
    • Measuring Search and Performance Media ROI
  • Programmatic Media Buying – 40 Mins
    • What is programmatic?
    • What are the benefits of programmatic?
    • The future of programmatic
  • Integrated Communications Planning – 55 Mins
    • How to develop an integrated communications plan
    • The Brief, the Consumer, The engagement platform, the plan, the evaluation.
  • Email Marketing – 35 Mins
    • What is email marketing?
    • How to plan an effective email marketing campaign
    • How to measure an email marketing campaign
  • Conversion and Digital Sales – 35 Mins
    • What are global retailers doing to drive sales online
    • How is globalisation effecting online sales
    • Developing an online sales strategy
  • Measuring ROI – 35 mins
    • What does a successful digital campaign deliver and how do I measure it?
  • How to work with clients – 55 Mins
    • How are clients structured and what are the measured on?
    • Understanding how clients brief
    • How do clients evaluate creative work
    • What do clients want from an Agency?
  • Understanding your consumer – 35 Mins
    • Key consumer Terms and Concepts
    • Marketing and Consumer Behaviour
    • The Consumer Journey
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