With the planned and documented growth of business in Africa and the need for services to support this growth specifically in the communication industry, Maxim Festival will ensure that the marketing, advertising and media industry is be exposed to leading edge experiences, training and motivation. Rewards will be given to celebrate the great acomplishments already achieved, as well as being an incentive to improve, but the differentiation and focus of Maxim Festival is around the training and inspiration to succeed.
Maxim festival has been devised through experiences gained at attending Awards Festivals internationally and also through work and personal experiences in Africa by a wide group of Industry experienced professionals.
Maxim’s mantra is “Inspire, Educate and Reward”, with the key aim being to empower Africa to compete more efferctively with the rest of the world. The attendees will be exposed to both local and global insights as well as the best creative work and most inspiring media and marketing strategies on the continent. With the ever changing and constantly developing media and digital landscape this insight is important not only for the ad and media industries but for Clients as well.
The regional West Africa Festival will be held in Ghana, Accra over a 3 day period: 23 – 25 November 2016. The regional East Africa event will take place early 2017. The build-up to the Awards evening will include 2 days of Media,Advertising and Leadership Academies. These include: 1. a Creative Studio which will provide an in depth view into understanding the creative guidelines of each medium and how to develop ideas in conjunction with clients and media agencies, 2. a full Media Planning course looking at budget management and negotiation techniques as well as core principles of planning on each medium, 3. a Digital Academy focusing on bought, owned and earned media as well as full integrated digital media planning, 4. A Communication lab targeting mid to senior level specialists covering the full spectrum of integrated communications planning, budgeting, relationships, innovations and insights and 5. a Leadership Academy which will assist in self & organizational growth and development as well as embracing industry change.
The third day is “The Summit Day” and revolves around leadership and inspiration on how to be first to market – an important factor requiring courage within our diversified communities. A full day of inspirational talks on issues such as content in Africa, the Digital future of communication, modern business re-invention is an opportunity to consider new options to achieve personal and business success.
The event is culminated with an exhibition of award winning short listed entries as well as exposure to selected leading Industry enthusiasts which will showcase their offering and allow for further networking opportunities. This is followed by an evening awards ceremony where the best work across 11 core categories will be recognized and ending off in celebration at the after party.
There are also various opportunities for industry specialists and brands to Co-Sponsor the event, awards categories, academies and forming media partnerships allowing for partners to be part of inspiring and most importantly uplifting the Communication Industry in Africa.
Maxim Festival is an enhancement and addition to existing in country and International Festivals and goes beyond just rewarding great work or showcasing great work – its vision is to train and inspire people in terms of creating their own skill set to create great work!