• “courage is the father of success.”

  • “He who does not look ahead always remains behind.”

  • “Those who train themselves in wisdom cultivate true courage.”

  • “One man with courage is a majority.”

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Category Definitions View Fees

Agency Awards

  •   Creative agency of the Year

    This award will be selected on the final day of judging and awarded to the agency with:

    • The highest number of Finalists / shortlisted entries.
    • The highest number of awards won at each level.
    • Highest level of consistent innovation and quality of execution overall
    • Highest level of local concept and execution entries and awards
  •   Media agency of the Year

    This award will be selected on the final day of judging and awarded to the Agency with:

    • The highest number of Finalists / shortlisted entries.
    • The highest number of awards won at each level
    • Highest level of consistent innovation
    • Highest level of engagement, conversion or metrics to demonstrate results.

People Awards

  •   Marketer of the Year

    This award will be selected on the final day of judging and awarded to the Marketer who has demonstrated:

    • The clearest vision for their brand or service for the year. Providing their agency with succinct and clear objectives, which have translated into award winning and results orientated outcome.
    • Demonstrated an unwavering determination to innovate their service or brand’s communication, either executionally or with technology.
    • Highest number of Maxim Finalists and Awarded campaigns at the current Maxim Festival.
  •   Achiever of the Year

    This award will be awarded to the individual who has demonstrated:

    • Excellent leadership skills as either an media agency leader /executive creative director.
    • Had the most finalists and awards at the current Maxim Festival.

The Work

  •   The BIG Idea of the Year

    This award is awarded to the most awarded Maxim Campaign or Execution of the year. The Executive Jury will consider work entered in a multitude of categories or one piece of work, which is truly outstanding.


Main Categories

FILM

  •   TV & CINEMA

    Film Spots or content developed for Product & Service categories, which are intended for transmission and first aired on television or cinema. The maximum length of a film entry in these categories is 180 seconds.

  •   Internet Film

    • This Category is focused on original films created for the internet (mobile or desktop)
    • (Note, the first transmission of these entries must have been on the internet, as this category excludes films that were originally created for TV or cinema transmission and which have subsequently been posted on the internet. These can be of any length but an edit or excerpt of no longer than 3 mins may be entered.
  •   Other Screens

    This category is focused on original film content created for any other screens. E.g. Digital outdoor solutions, mobile phones, branded content on TV and cinema showcasing its brands (programming which gives the client the majority of content ownership). These can be of any length but an edit or excerpt of no longer than 3 mins may be entered.

  •   Interactive Film

    This category is focused on original film content designed and created for interactive screens for any product or service. Entries in this category must be submitted as a 3-minute case film describing the interactive steps. A single example of a user-journey through the interactive film from start to finish should also be submitted. If the film is longer than 3 minutes, a shorter edit of less than 3 minutes is required for judging purposes. It should be clearly demonstrated how the viewer was able to interact with the medium.

  •   Specialist Skills for Film – Animation

    This category is designed to award the best animation in Film in any of the Film categories in this festival. All entries should be submitted via a film of no longer than 3 mins.

  •   Specialist Skills for Film – Visual Effects

    This category is designed to award the best Visual Effects in Film in any of the Film categories in this festival. All entries should be submitted via a film of no longer than 3 mins.

  •   Specialist Skills for Film – Visual Effects

    This category is designed to award the best Visual Effects in Film in any of the Film categories in this festival. All entries should be submitted via a film of no longer than 3 mins.

  •   Specialist Skills for Film – Cinematography

    This category is designed to award the best Cinematography in Film in any of the Film categories in this festival. All entries should be submitted via a film of no longer than 3 mins.

  •   Specialist Skills for Film – Sound Design

    This category is designed to award the best Sound Design in Film in any of the Film categories in this festival. All entries should be submitted via a film of no longer than 3 mins.

  •   Specialist Skills for Film – Direction

    This category is designed to award the best Direction in Film in any of the Film categories in this festival. All entries should be submitted via a film of no longer than 3 mins.

PRINT

This category is focused on the combined Magazine and Press mediums. This category can be divided into 2 sections, namely:

  •   Individual Print

    This pertains to one Print advertisement flighted in a Magazine or Newspaper.

  •   Campaign Print

    A series of advertisements or a campaign entered into a Magazine or Newspaper over a period of time will qualify in this category.

  •   Special Skills for Print - Art Direction (Campaign or Individual)

    A series of advertisements or a campaign entered into a Magazine or Newspaper over a period of time will qualify in this category.

  •   Special Skills for Print - Copy Writing (Campaign or Individual)

    A series of advertisements or a campaign entered into a Magazine or Newspaper over a period of time will qualify in this category.

  •   Special Skills for Print - Illustration (Campaign or Individual)

    A series of advertisements or a campaign entered into a Magazine or Newspaper over a period of time will qualify in this category.

  •   Special Skills for Print - Photography(Campaign or Individual)

    A series of advertisements or a campaign entered into a Magazine or Newspaper over a period of time will qualify in this category.

RADIO

This category is focused on awarding excellence in the radio advertising sector. It covers a number of different uses for radio.

  •   Radio Spot

    A radio advert of max 180 sec in length.

  •   Radio Campaign

    A Radio campaign of more than two radio adverts, each with a maximum length of 180 secs

  •   Radio Promotion

    Entries should consist of a radio campaign, developed specifically to drive the entry of a competition or sales, of a product or service. A 3 min case study video/ sound byte should be submitted demonstrating the different components of the Radio Promotion.

  •   Radio Sponsorship

    Entries should consist of sponsorship campaigns, developed specifically for Radio, to promote a brand’s association with a specific property or show. A 3 min case study video/ sound byte should be submitted demonstrating the different components of the Radio Sponsorship.

  •   Radio Content

    Entries should consist of branded content, developed for Radio specifically, to promote the intrinsics of a brand or to entertain listeners whilst associating a brand with the content.

  •   Special Skills Radio - Best Use Of Music And/or Sound Design

    Entries should consist of a radio advert with a maximum length of 180 sec.

  •   Special Skills Radio Best Scriptwriting

    Entries should consist of a radio advert with a maximum length of 180 sec.

OUT OF HOME

  •   Traditional Outdoor (individual execution)

    • Includes billboards, street posters, bus shelters, building wraps, transport hubs and street purpose.
    • All entries should be entered with digital photos and /or a film of no longer than 3 mins.
  •   Traditional Outdoor (camapaign / multiple tarditional outdoor execution)

    • Includes billboards, street posters, bus shelters, building wraps, transport hubs and street purpose.
    • All entries should be entered with digital photos and /or a film of no longer than 3 mins.
  •   Traditional in-door out of home(individual execution)

    Includes in-store, malls, washrooms, schools, business hubs, hospitals, airports, etc. All entries should be entered with digital photos and /or a film of no longer than 3 mins.

  •   Traditional in-door out of home(camapaign / multiple tarditional outdoor execution)

    Includes in-store, malls, washrooms, schools, business hubs, hospitals, airports, etc. All entries should be entered with digital photos and /or a film of no longer than 3 mins.

  •   Ambient out of home

    Advertisement for any non-traditional out of home elements. All transit media including taxi’s, busses, bicycles, trains, trailers, etc. Includes any advertising format within Bars, clubs and stores. You cannot enter an advertisement into any of the traditional categories as well as the ambient category. This includes any special builds in an out of home location as well as any impactful adaptations to any traditional sites. All entries should be entered with digital photos and/ or a film of no longer than 3 mins.

  •   Stunts or any live promotional events and PR stunts.

    This category celebrates OOH events and live stunts to launch, re-launch or create awareness for a product or service. Please ensure that all entries are supported with a film of no longer than 3mins.

  •   Digital Out Of Home

    This advertisement must have been specifically designed for out of home, it cannot be an adaptation of the TV ad. These environments would include outdoor screens, projections, interactive posters, etc. All entries should be entered with digital photos and /or a film of no longer than 3 mins.

  •   Best Integrated OOH campaign

    Entries should include an integrated campaign led by OOH and should include more than one media type. All entries should be entered with a film of no longer than 3 mins

  •   Special Skills for OOH - Art Direction (Campaign or Individual)

    A series of advertisements or a campaign entered into a Magazine or Newspaper over a period of time will qualify in this category.

  •   Special Skills for OOH - Copy Writing (Campaign or Individual)

    A series of advertisements or a campaign entered into a Magazine or Newspaper over a period of time will qualify in this category.

  •   Special Skills for OOH - Illustration (Campaign or Individual)

    A series of advertisements or a campaign entered into a Magazine or Newspaper over a period of time will qualify in this category.

  •   Special Skills for OOH- Photography(Campaign or Individual)

    A series of advertisements or a campaign entered into a Magazine or Newspaper over a period of time will qualify in this category.

MEDIA AWARDS

  •   Best Use of Media- an Introduction

    The best use of media looks at how well the media has been used to achieve measurable results. Including; clever use of media types, innovative implementation and thorough understanding of the target audience. All Entries should include digital images and /or a 3 min film to clearly demonstrate the idea and results. It is advised that any campaign entered in the media category highlight results.

  •   Best Use of Media in an Integrated Campaign.

    In this award category you will need to demonstrate how you combined different media types to enhance an idea or campaign result. All Entries should include digital images and /or a 3 min film to clearly demonstrate the idea and results.

  •   Best use of film

    This includes TV, Cinema and all screens. All Entries should include digital images and /or a 3 min film to clearly demonstrate the idea and results.

  •   Best use of Print

    Magazines, Newspapers, etc. All entries must be entered with a film of no longer than 3 mins or digital images that clearly show the idea, insight and results.

  •   Best use of Radio

    National and community radio stations. All Entries should include digital images and /or a 3 min film to clearly demonstrate the idea and results.

  •   Best use of sponsorship activation

    Sponsored events, programmes, etc. All entries must be entered with a film of no longer than 3 mins to clearly demonstrate the idea and the results.

  •   Best use of traditional outdoor

    Billboards, taxi’s, busses, bus shelters, transport hubs, building wraps, etc. All Entries should include digital images and /or a 3 min film to clearly demonstrate the idea and results.

  •   Best use of traditional in-door out of home

    Shopping malls, hospitals, schools, business hubs, etc. All Entries should include digital images and /or a 3 min film to clearly demonstrate the idea and results.

  •   Best use of ambient

    Any non-traditional out of home element such as special builds, projections, digital OOH, etc that helped to establish and excellent media result. All Entries should include digital images and /or a 3 min film to clearly demonstrate the idea and results.

  •   Best use of live / stunts advertising

    This includes Stunts, guerrilla marketing, events, activation, etc. that were developed by the entrant to specifically deliver excellent media results. All Entries should include digital images and /or a 3 min film to clearly demonstrate the idea and results.

  •   Best use of digital media

    This award will be awarded to the best use of Websites, microsites, banner ads, email marketing, Mobile, QR codes, games, apps, sms, mms, search, etc to deliver excellent media results. All Entries should include digital images and /or a 3 min film to clearly demonstrate the idea and results.

  •   Best use of social.

    Any digital social platforms either existing - e.g. Facebook, twitter, etc. Or digital social platforms specifically developed for a brand or service, to deliver an excellent media result. All Entries should include digital images and /or a 3 min film to clearly demonstrate the idea and results.

  •   Best use of Search and Performance Media

    The judges are seeking a demonstration of how search and /or performance media created a demonstrable result for a brand or service. Any search platforms either existing e.g. Google used to deliver an excellent result. All Entries should include digital images and /or a 3 min film to clearly demonstrate the idea and results.

  •   Best media innovation

    New media platforms that have been created by the agency to achieve results. All Entries should include digital images and /or a 3 min film to clearly demonstrate the idea and results.

DIGITAL & MOBILE

  •   Digitally led integrated campaigns

    The campaign should consist of at least 2 different and separate elements for the same concept or campaign. Please note that offline elements may be included they enhance the digital elements of the campaign. All elements must be from different platforms / channels (e.g. website, Facebook, and twitter). A mobisite and a video hosted on the same site will count as 1 element, not 2. Entries need to include a film of no longer than 3 mins as well as the URLS / # tags etc. of the site/ microsite and platforms to be judged to be judged.

  •   Websites & Microsites (not Mobile)

    This award does not include mobi sites. The judges will consider a website and a microsite that is part of the same website as long as that microsite has a separate URL and is accessible independently of the main website URL. Entries need to include a film of no longer than 3 mins as well as the URL of the site/ microsite to be judged.

  •   Banners and Rich media (not mobile)

    All entries must show the ad in the context of a webpage as it was originally displayed. This will include the following types of banners and rich media like static, animated, interactive banners, page take-overs, floating, video or any other rich media.

  •   Viral Marketing And Email Advertising, E-Cards Etc.

    This award celebrates effectiveness of these above digital assets and all entries in this category must include the results and ideally with numbers of views/hits/forwards/spreads. Entries must be presented as the original email including the “subject” and “from” fields. You can submit this by supplying a URL link and/or a PDF. Alternatively you can add a film of no longer than 3 mins.

  •   Online Video

    Entries in this category must demonstrate to the judges how an individual was led to the video. Please highlight whether this was made solely for online or whether it flighted on TV or in any other channel. This information will be supplied to the Judges during the voting sessions an individual or series of online videos that form a campaign must be entered together here in a film of no longer than 3mins.

  •   Mobile Websites And Mobile Web Applications

    This category celebrates Africa’s Mobile first attitude to online. Entries must demonstrate how consumers used the web specifically on the mobile device, i.e. mobile sites, web apps and mobile optimized websites, etc. please supply a film of no longer than 3 mins to show how the mobile website or web app incorporates the unique attributes of the mobile device.

  •   Mobile Games

    The judges will award Branded games designed for and played on a mobile phone, smartphones, tablets or any other mobile device, whether pre-installed, downloaded or hosted on a mobile website. Entries should be entered with a film to show the mobile game in use as well as a URL.

  •   Rich Media Advertising For Mobile Devices

    The judges will award the best use of iAds, banners and other rich media created for and played on a mobile phone, smartphones, tablets or any other mobile device. Entries should be entered with a film of no longer to show the mobile entry in use as well as a URL.

  •   Integrated Mobile Led Campaigns

    This award celebrates the use of Mobile to enhance the effectiveness of an integrated campaign. Entries should include at least 2 different media types, one of which must be designed for a mobile device. Entries should show how communication between the mobile device and other media e.g. use of QR codes in magazines, TV, billboards.

  •   Mobile Applications And Other Downloadable Features

    This award celebrates any application that is pre-installed on a mobile device (incl. tablets) or that can be downloaded by consumers from app stores and other mobile distribution platforms, including QR codes, etc. Please supply a film of no longer than 3mins to demonstrate the application in use.

  •   Viral Marketing & Messaging For Mobile

    This category includes the best use of video, video content created especially for mobile devices, sms, USSD and mms messaging campaigns, mobile campaigns across viral platforms i.e. Facebook, twitter, places, foursquare or any platform which is scalable in your market.

  •   Special Skills for Digital – Copywriting

    This category will celebrate the best use of copy on a digital asset only. Please enter with supporting URL, a film of no longer than 3 mins and visuals demonstrating where the copy was placed on a digital asset.

  •   Special Skills for Digital – Animation

    This category will celebrate the best use of animation on a digital asset only. Please enter with supporting URL, a film of no longer than 3 mins and visuals demonstrating where the animation was used on a digital asset.

  •   Special Skills for Digital - Interface & Navigation

    This category will celebrate the entry, which provides users with the highest level of ease in Navigation and most effective interface on a digital asset only. Please enter with supporting URL, a film of no longer than 3 mins and visuals demonstrating how the interface and navigation ease was achieved on a digital asset.

  •   Special Skills for Digital - Illustration and Graphic Design

    This category will celebrate the best use of Illustration and Graphic Design on a digital asset only. Please enter with supporting URL, a film of no longer than 3 mins and visuals demonstrating where the Illustration and Graphic Design was used on a digital asset.

  •   Special Skills for Digital – photography

    This category will celebrate the best use of photography on a digital asset only. Please enter with supporting URL, a film of no longer than 3 mins and visuals demonstrating where the photography was used on a digital asset.

  •   Special Skills for Digital – Video

    This category will celebrate the best use of video / film on a digital asset only. Please enter with supporting URL, a film of no longer than 3 mins and visuals demonstrating where the video/ film was used on a digital asset.

  •   Special Skills for Online and Mobile - Best Use Of Technology

    This category will celebrate the best use of technology in/on a digital asset only. Please enter with supporting URL, a film of no longer than 3 mins and visuals demonstrating where and how the technology was used to enhance a digital asset

  •   Special Skills for Online and Mobile- Games

    The judges will award games, which demonstrate high levels of user engagement and excellence in design. All games needs to be played online, not ads for games. If the online game is within a website, the URL must lead the viewer straight to the game in one click. Please enter with supporting URL, a film of no longer than 3 mins.

PROMOTIONAL CAMPAIGN AND ACTIVATION

Maxim’s definition of Promo & Activation is, an activity designed to create immediate activation and/or offer for the sale of a product or service. This may be done via using samples, tie-ins, competitions, events, in-store advertising events, exhibitions and other promotional vehicles, such as digital media. Promo & Activation awards will be given to the best creative ideas that actively engage consumers to products/brands and achieve measurable results.

  •   Event & Field Marketing

    Best Event Marketing for any target audience (consumer or trade). Includes sampling, demonstrations, merchandising activity, experiential marketing, non-standard event marketing, field marketing and guerrilla advertising, including large and small ambient media. Please submit appropriate samples or photographs as support digitally or submit this in a film of not longer than 3 mins.

  •   Best Use Of Merchandising/In-Store Marketing

    Best brand collateral and sales generating in-store, using display stands, point-of-sale materials and shelf/store design, including promotional packaging. Please submit appropriate samples or photographs as support digitally or submit this in a film of not longer than 3 mins.

  •   Best New Product Launch/Re-Launch/Shopper Marketing

    Activation or Promotion designed to re-engage consumers and create trial and brand awareness. Please submit this in a film of not longer than 3 mins.

  •   Best use of broadcast in a promotional campaign

    Including TV, cinema and radio. Please submit this in a film of not longer than 3 mins.

  •   Best Use Of Print Or Standard Outdoor in a Promotional Campaign

    Please supply a film of no longer than 3 mins or digital version of a copy of the newspapers, magazine, insert or photographs of the campaign.

  •   Best Use Of Digital Media and Platforms in a Promotional Campaign

    This could include QR codes, widgets, schematic screens and other mobile communication, digital POS websites, microsites, search engines, banner ads, email marketing, digital POS, mobile, social media, viral marketing, augmented reality, branded content, games and applications. Bluetooth, MMS, SMS, WAP, PDA, GPS, Tablet, MP3 player’s mobile games and applications, or digital installations. Please submit this in a film of not longer than 3 mins.

  •   Best-Integrated Campaign Led By Promo & Activation

    This award requires that entrants submit campaigns that used multiple media platforms in one promotional campaign. Please note, entries in this category should contain more than 2 different media and demonstrate clearly that the campaign was designed to elicit an immediate response or sales result. Please submit this in a film of not longer than 3 mins.

  •   Special Skills for Promo and Activation - Art Direction (Campaign or Individual)

    A series of advertisements or a campaign used for the purposes of a promotion or activation will qualify in this category.

  •   Special Skills for Promo and Activation - Copy Writing (Campaign or Individual)

    A series of advertisements or a campaign used for the purposes of a promotion or activation will qualify in this category.

  •   Special Skills for Promo and Activation - Illustration (Campaign or Individual)

    A series of advertisements or a campaign used for the purposes of a promotion or activation will qualify in this category.

  •   Special Skills for Promo and Activation - Photography(Campaign or Individual)

    A series of advertisements or a campaign entered into a Magazine or Newspaper over a period of time will qualify in this category

PR

  •   Best Use Of Social or Digital Media

    Consumer generated content, including blogs, social networking sites, virals and applications. Entries should be entered via a 3 min film.

  •   Best Use Of Live Events, Stunts, Celebrity Endorsement

    This category celebrates the PR industry’s ability to develop ideas, which span a multitude of platforms and environments. Entries should be submitted with a 3 min video.

  •   Best Use Of Sponsorship

    Sponsorship campaigns to support a product or service to reach specific business goals and target markets or to enhance the image of a brand or organization. Entries should be submitted with a 3 min video.

  •   Best Launch Or Re-Launch

    PR campaigns created to launch or re-launch a product or service. Entries should be submitted with a 3 min video.

  •   Best Use Of Media Relations

    PR campaigns designed to create/promote the positive profile of a brand or service through the mass Media. Entries Should Be Submitted With A 3 Min Video.

  •   Best Integrated Campaign led By PR

    • Campaigns with multiple channels that are predominantly PR driven.
    • Entrants will be judged based on how well they have integrated channels throughout the campaign and must demonstrate how well the different types complement each other to communicate the brand’s message and/or change consumer awareness and attitudes.
  •   Special Skills for PR - Copy Writing (Campaign or Individual)

    A series or individual PR release / event, campaign used for the purposes of a PR will qualify in this category.

DIRECT MARKETING

  •   Best Use Of Direct Marketing

    This category covers all forms of Direct Marketing. Individual element as well as campaigns can be entered. These should be entered digitally or via a 3 min film.

  •   Flat Mailing

    This category covers greetings cards, invitations, change of address notices, one dimensional mailing without samples or pop-ups Entries should be submitted with an actual sample showing a label or Other Addressing Method.

  •   Dimensional Mailing

    Multi-dimensional mailing with samples or pop-ups Entries should be submitted with an actual sample showing a label or Other Addressing Method.

  •   Best Use Of Digital In A Direct Campaign

    This award includes work developed for web-sites, micro-sites, search engines, banner ads, email marketing, viral marketing, augmented reality, branded content, mobile, social media, games and applications. Bluetooth, MMS, SMS, WAP, PDA, GPS, Tablet, MP3 players mobile games and applications, QR codes, widgets, schematic screens and other mobile communication, digital POS, digital installations. This work should be submitted via a 3 min film.

  •   Special Skills for Direct Marketing - Art Direction (Campaign or Individual)

    Any assets developed for a Direct Marketing campaign or individual execution

  •   Special Skills for Direct Marketing - Copy Writing (Campaign or Individual)

    Any assets developed for a Direct Marketing campaign or individual execution

  •   Special Skills for Direct Marketing - Illustration (Campaign or Individual)

    Any assets developed for a Direct Marketing campaign or individual execution

  •   Special Skills for Direct Marketing - Photography(Campaign or Individual)

    Any assets developed for a Direct Marketing campaign or individual execution

DESIGN

  •   Corporate or brand identity

    This Category celebrates new or redesigned logos and trademarks. All entries should include any visual supporting material via a PDF and or a film of no longer than 3 mins.

  •   Typography

    This award celebrates innovation in typography design. Entries should include the creation of bespoke typefaces and the use of type in design. Entries should include visual evidence and support via a PDF.

  •   Packaging design

    Note, entries in this category must be for the packaging used to promote, sell or display any product or service which is sold / available to consumers. Entries should be supported with a PDF or a video of no longer than 3 mins

BRANDED CONTENT

The definition of branded content and entertainment for the purpose of Maxim, is the creation of, or integration content by a brand. All entries should demonstrate that the branded entertainment is designed to deliver marketing messages entertaining an audience. All branded content should exceed 3 mins and should not be entered as TV or Film. The entry should however be made up of no longer than a 3 mins film demonstrating the idea and the results achieved. The original film or content should be available on request from the judges.

  •   Best program, series, or feature film

    This category celebrates content or film where a client has successfully created a drama, comedy or miniseries around a product or brand. This includes TV, a mini-series, a web series, cinema, dvd releases and online or mobile /digital. All branded content should exceed 3 mins and should not be entered as TV or Film. The entry should however be made up of a film of no longer than 3 mins demonstrating the idea and the results achieved. The original film or content should be available on request from the judges.

  •   Best use or integration of user-generated content

    This category celebrates content or film where a client has successfully created a drama, comedy or miniseries around a product or brand using footage / content generated by viewers or users. All branded content should exceed 3 mins and should not be entered as TV or Film. The entry should however be made up of a film no longer than a 3 mins demonstrating the idea and the results achieved. The original film or content should be available on request from the judges.

  •   Best integrated campaign led by branded content

    Entries should try to use multiple media in a campaign, which is initiated, led or driven predominantly by branded content and entertainment. Entries should be supported by a film of no longer 3 mins and any content displayed in the film should be available to judges should the need arise.

  •   Specialist Skills for Branded Content – Animation

    This category is designed to award the best animation in Branded Content in any of the branded content categories in this festival. All entries should be submitted via a film of no longer than 3 mins.

  •   Specialist Skills for Branded Content – Visual Effects

    This category is designed to award the best Visual Effects in branded content in any of the branded content categories in this festival. All entries should be submitted via a film of no longer than 3 mins.

  •   Specialist Skills for Branded Content – Cinematography

    This category is designed to award the best Cinematography in branded content in any of the branded content categories in this festival. All entries should be submitted via a film of no longer than 3 mins.

  •   Specialist Skills for Branded Content – Music & Sound Design

    This category is designed to award the best Sound Design in branded content in any of the branded content categories in this festival. All entries should be submitted via a film of no longer than 3 mins.

  •   Specialist Skills for Branded Content – Direction

    This category is designed to award the best Direction in branded content in any of the branded content categories in this festival. All entries should be submitted via a film of no longer than 3 mins.


PRODUCT AND SERVICE CATEGORIES

A product and services category must be selected for each entry so that all entries can be archived correctly. This will enable you to search and view all entries later on by product and services, enabling you to find inspiration relating to your specific brief easier. To clarify – there will be no awards for this category.

  •   Foods

    meats, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream, flavoured milk, fish, seafood, chewing gum, potato crisps, snacks, nuts & dried fruit, soups, delicatessen, fruits & vegetables, spices, herbs, pre-cooked & prepared meals, frozen, canned, dried foods, baby foods & baby milk, cream, butter, cheese, eggs, milk, , rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, margarine & spreads, diet & health foods, chocolate, candy, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, flour, baking ingredients

  •   Drinks (alcoholic & non-alcoholic)

    beer, non-alcoholic beer, fruit & vegetable juices, mineral waters, cider, lager, wine, champagne, fortified wines, spirits, liqueurs, coffee, tea, chocolate & malt drinks, flavoured milk, still & carbonated drinks

  •   Household

    clothing detergents, fabric softeners, dishwasher detergents, household cleaning products, air fresheners, insecticides, adhesives, shoe polish, fertilizers, foil, cling film & food packaging, kitchen roll, light bulbs, batteries (not car batteries), paint, varnish & wood protectors

  •   Cosmetics, beauty, toiletries and pharmacy

    make-up, diet supplements & products, skin & nail care products, perfumes, eau de toilette & aftershaves, hair removal products, otc medicines & tablets, vitamins & herbal remedies deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, hair dyes, soap, shower & bath products, sun block & tanning products, hairdryers, hair curlers, hair straighteners, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, nappies, razors & shaving products, , insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, prescription drugs, contact lenses, hearing aids

  •   Clothing, footwear & accessories

    day tights & stockings, evening & nightwear, fashion & designer sunglasses & spectacle frames, underwear, footwear, sportswear, clothing fabrics & sewing materials, jewelry, watches, luggage, handbags

  •   Miscellaneous

    pet food & pet care products gifts & greetings cards, pens and personal stationery, tobacco & associated products

  •   Cars & automotive services

    including jeeps & 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tires, spare parts, accessories incl. In-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealers and car finance & leasing, gps systems, manufacturer features and attachments (e.g. Brake assist, side assist)

  •   Home appliances & furnishings, electronics & audio-visual

    house & garden furniture, wall & floor coverings, windows & doors, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, cd players & minidiscs, bed & table linen, baths, showers & toilets, home decorating & building products, , heaters, air conditioners, lamps, torches, clocks, home security products, smoke detectors, tools, garden tools, machinery & products, televisions, video players, blank audio & video tapes, cameras, binoculars, video cameras, film, hi-fi, personal stereos, mp3 players, home computers, dvd players, personal phone equipment incl. Mobile phones, pda’s, pagers, personal GPS systems, personal alarms

    (please note: mobile phone service providers should be entered in commercial public services)

  •   Retail stores, restaurants & fast food outlets

    department & specialist stores, clothing & footwear stores, store cards, supermarkets, diy stores, drugstores, opticians, hairdressers, beauty salons, tattoo parlours, laundry service, estate agents, photo-processors, tv, video & other rental stores, mail-order companies & catalogues, online stores & auctions, restaurants & bars, fast food chains and outlets, cafes, coffee shops

  •   Travel, transport & tourism

    airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes

  •   Banking, investment & insurance

    banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, buildings development & road construction, real estate investment

  •   Entertainment & leisure

    leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, sports & outdoor equipment, bicycles, boats & caravans, toys, board games, computer games & consoles (playstation, xbox, wii etc), lotteries, gambling, golf & country clubs, sex toys, dating services, social networking sites (e.g. Facebook)

  •   Publications & media

    newspapers, magazines, books, records, cds, dvds, tv & radio stations, networks & programmes, encyclopedias, websites, online forums

  •   Business equipment & services

    employment/recruitment agencies, business computers & software, photocopiers, fax machines, business phone equipment, office furniture & stationery (please note: pens and highlighters should be entered in miscellaneous), office cleaning services, courier services, business storage and removal services, advertising agencies & production companies, use of advertising, advertising effectiveness, website design, awards competitions, image libraries

  •   Commercial public services

    telecommunications services inc mobile phone service providers, internet service providers, cable & satellite tv providers, yellow pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges, correspondence courses, personal storage and removal services, private practices (e.g. Legal, architectural, landscaping services), smart phone apps, libraries, image banks, photographers

  •   Corporate image

    non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotation’s & relocation, tv programme sponsorship

  •   Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness messages

    anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, blood & organ donation

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