Every morning in Africa a gazelle wakes up. It knows that it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows that it must outrun the slowest gazelle or it will starve to death. It doesn’t matter whether you are a lion or a gazelle, when the sun comes up you better start running.
Our vision is to inspire, educate and reward people at all levels within the marketing, advertising and media industries. Knowledge is power and we want to empower Africa to not only successfully compete with the rest of the world, but also to develop a leading communication industry.
You will be exposed to the best creative work and most inspiring media & marketing strategies on the continent. Learning through sharing. Driving creativity into your business is investing in its success. Exposure to local and global insights, ideas and business processes will give you a chance to re-evaluate and re-invent both your personal and business growth path.
It is not often that you get training on how things actually work in the “real” world. All of our courses are specifically designed to train you on how to practically apply all of your theoretical knowledge. Each course will give you insight into how things are done on a global level, how they apply to Africa and it will give you the tools so that you can apply it in your own career / business. Fast-tracking your ability to deliver on what is required of you.
This academy will inspire creative thinking on all media platforms; with an in-depth look at digital, how to develop great ideas and provide insight into working with clients and media agencies.
Media Planning Basics
Here we cover all of the basic principles of media planning on each medium. We also look at the critical elements like managing budgets and negotiation techniques.
This academy goes through all of the aspects on bought, earned and owned media, as well as integrated planning, conversion & sales, plus key learnings on the various digital media platforms including mobile, search and performance.
Targeting mid to senior level industry specialists, this academy covers budget setting and management, integrated communications planning, media and creative agency relationships, digital understanding, product innovation & development, plus insights into the consumer.
This academy will take you on a journey of self-growth and development, focusing on unleashing your leadership skills through to how to transform your organization and embracing change.
With such diversity on the African continent doing things differently is risky, it takes courage to be the first, to be the leader and to inspire others to do the same. Ideas get sparked when you have worldwide specialists and enthusiasts discussing industry current and future matters. A full day of inspirational talks covering various topics from taking a look at the millennial youth, creativity in a digital world, the future of communication, Tech innovation and many more, is sure to get you thinking of new ways to achieve personal and business success.
To generate more exposure of all the great work, a specifically designed digital exhibition arena will showcase all of the short-listed entries. Selected industry enthusiasts will not only host their relevant sponsored categories, but also showcase their offering to the brightest minds in the industry. Giving leading industry specialists the opportunity to network and providing a platform for all patrons to learn more about the most up-to-date industry innovations and opportunities.
In such a demanding and ever-changing industry, differentiation is absolutely key in order to stand out from your competitors. Winning awards is the fastest way to generate taklability about your brand and to achieve recognition for your hard work.
Winning is good for the agency
Winning awards gets your work showcased in front of a new audience and provides you with opportunity to create media interest into your company.
Winning is good for the people
It creates a positive winning culture, which will drive and motivate teams to create better solutions.
It provides a platform to differentiate your company from others.
Attracting new talent
With great award-winning work, you will attract great talent.
It is important to recognize the blood, sweat and tears people put into their work.
Celebrating new and innovative ideas
Ensuring relevance through adapting to an ever-changing environment.
Come and see the great work that is being created across your region - with only the award winning work showcased during the award ceremony it is going to be filled with excitement, inspiration and of course celebration!
Experience Africa being BETTER & FASTER than the rest of the world!
For easy navigation of this website – read the guide on the “Festival” page or use our search engine!